17 Jul 2011

Swaine Adeney Brigg: A Royal British heritage


Dear friends:

Today I would like to introduce you one of those traditional luxury brands that are essential for every gentlemen around the world: Swaine Adeney Brigg.



One of England's finest traditional makers and retailers of equestrian and country clothing, leather goods and umbrellas, was established in 1750. An exclusive London retailer situated at the heart of historic St James’s, just a Brigg's umbrella throw from The Ritz London, in one of London's most quintessentially elegant areas. It is also home to the famous London gentlemen's clubs: Boodle’s, Whites, Brooks's, The Athenaeum,The Reform Club and the original St James's Club.

Throughout the centuries, a great number of Swaine customers were (and still are) members of these neighbouring clubs.

A few paces away lies Jermyn Street,where tailors outfitted the aristocracy at the nearby Court of St James's Palace.

For visitors to London's West End, searching for exclusive gifts and tax free luxury goods, St James’s is heaven on earth! A far cry from shopping in Oxford Street, this is all that "me time" is meant to be.

Few crowds, courteous and attentive staff and the pick of one-off designer pieces.

A Brigg Umbrella for British elegance.

London's pea soup fogs are fortunately nowadays only found in Sherlock Holmes

mysteries. But rain does still stop play at Lords and at Wimbledon. We know that it's a national failing, but rainy days really are very British.

Why not embrace Britishness? Go forth armed with a Thomas Brigg umbrella!

Brigg umbrellas have served Queen and Country impeccably for 250 years.

With beautifully burnished wooden handles, lustrous sterling silver nose caps and the finest hand woven silks, a Brigg umbrella is as English as the Eton Collar or the Bowler Hat.

Still carried by the City Gent, a Brigg umbrella is a badge of office.

Just like the character Steed in the classic TV series The Avengers, a City Gent would never be seen without his classic Whangee umbrella.

Some things are simply not done. With a Royal Warrant from HRH Prince Charles, The Prince of Wales, Brigg umbrellas continue to keep Britain's Royal Family and our Queen’s subjects dry to this day.

"I'd like you to listen to this umbrella."

Emma Peel, The Avengers.

Just like Steed’s the Whangee Umbrella is a true Gentleman's umbrella of joyously eccentric appearance. (From Whangee comes from the root of a type of Bamboo, which gains its unique appearance from the constant soil erosion on a sharp gradient; exposing it to the elements. When harvested, it is sent to us where it is bleached, boiled and straightened. It is then bent into the handle attached to the unique Brigg shaft and frame.

So if you visit the amazing city of London, don´t miss the opportunity of adquiring one of the marvellous accesories of Swaine Adeney Briggs; it will identify you as a real gentleman...

www.swaineadeney.co.uk



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