10 Jul 2011

Mykita glasses


Good afternoon, dear gentlemen:

I would like to introduce you one of the accesory brands that impacted me last season: Mykita.

Mykita´s in-house workshop in Berlin has been supplying hand-assembled eyewear for the high-end segment since 2003. The creative core behind the brand are its four founders Moritz Krueger, Phillip Haffmans , Daniel Haffmans and Harald Gottschling.

A clear design signature coupled with excellent product quality and a huge potential for innovation have helped make Mykita a major name in international eyewear market.Mykita´s patented hinge concepts have given the brand a unique identity.
The frame designs are avant-garde,individual and unmistakable thanks to their clear handwriting.A key factor in the company´s sucess is its integrated business philosophy. The dedicated workshop in its HQ in Berlin combines cutting-edge materials with high-tech component production and traditional hand assembly.The name MYKITA is derived from Kita ( a common abbreviation for Kindertagesstate) and is a referenceto the firm´s first premises in a former day nursery.

Mykita made its debut on the eyewear market with Collection No1. This metal frame collection boats not only innovative design , but also Mykita´s patented hinge that removes the need for awkward screws and soldering.
Collection No2 is made from voluminous acetate with a newly developed and patented hinge concept based on the innovative Metal Injection Moulding process.The sophisticated look resulting from this new technique comprises the signature identity of Mykita.

In 2010 Mykita introduced Mylon.This new material is a polyamide with a special treatment that can be moulded into any shape desired. So Mylon boasts unlimited design options, and put Mykita in a relevant position in the luxury eyewear market.

Collaborative ventures with avant-garde designers such as Bernhard Willhem or Alexandre Herchcovich have seen Mykita appearing on international catwalks and become an established feature in fashion world.






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